Central Asia Beverage Merchandiser Case Study: How a Kazakhstan Distributor Scaled 3x with Chinese OEM
In June 2023, an Almaty beverage distributor placed a 48-unit order for custom three-door glass merchandisers with Yichuhui (Zibo) Refrigeration Equipment Co., Ltd., a 20+ year Chinese OEM with a 30,000㎡ production base and on-the-line support in English, Russian, and Arabic. Twelve months later the same chain had grown from 16 stores to 52, lifted beverage-category […]